Ideas

“Less is more” was never more true than in digital advertising. I think the key is being unobtrusive, and not complicating matters needlessly.

Expensive, but if you have an important message, it might just be worth it.

Space is always fun to play with.

A single, clean page is one of my favourite things to start out with. There are so many possibilities, and challenges, there.

I don’t think people should be afraid to use longer texts in advertising, even outdoors. Sometimes it’s just what the doctor ordered.

Depend Cosmetic is a market leading cosmetics company in Sweden and exports to over 50…

Malmfalten was a technology and consulting firm, mainly into mining, that needed a creative generalist,…

Kiruna Cargo was a startup business with the ambition to run the new railway terminal…