Space is always fun to play with.
Because it’s actually important that you do. That’s why we created the new Mitzi 512 Hybrid. Lots of mileage in a small tank. Better for the environment and better for your wallet. It’s a win-win for all!
A two page spread for an car manufacturer releasing a new, green model.
In the Swedish version of this ad the large words spell out
Mil = metric miles
Jö= colloquial term for yes
MILJÖ = Environment
Then I went with: Go Green, for the English version. It’s not original, but it gets the point across and doesn’t break the overall idea of the ad.
This solution, using two half pages, is even more fun, but also a bit riskier.
Because it’s actually important
the new Mitzi 512 Hybrid. Lots
the environment and better for
that you do. That’s why we created
of mileage in a small tank. Better for
your wallet. It’s a win-win for all!