Merkotex was a children’s retail company offering such things as baby carriages, pacifiers, and toys. This was mostly B2B, but the company also did some B2C marketing.
I was engaged mostly as an Art Director, but of course the work was more of the general creative variety. Among other things, it involved creating layout templates for the company to use (and teach the staff how to use them), and creating ads for the company’s ongoing advertising efforts in magazines.
The main assignment was to create a sales binder that the sales staff could bring out in the field with them, and that could be sent to all the major children’s stores in Sweden. The binder was supposed to be office printer friendly, with pages that could act as product sheets (the baby carriages) and be easily updated and replaced.
Please have a look at some of my other work as well, and don’t forget to visit the rest of the site. Have something to read, look at some pretty pictures, and take a load off.